Our partners for this event O3 are preparing a program for us at their facility. Hope you can join us to follow-up our fall season kick off with a night event. We’re having a special offer for free first-time guests and a lower membership fee for professionals 35 and under. Please register a plus one!
Gone are the days when the digital channel was a “nice to have”. While handshakes and word of mouth still have a place in the world, the speed of information and the need for immediate gratification require more than a few emails and the occasional tweet.
In this talk, we’ll take a look at all the elements that define a successful digital ecosystem for professional services and discuss some key activities necessary for delivering value to customers in the digital age. We’ll also take a look to the future where the impact of automation and “smart systems” are becoming natural parts of the customer experience. Presentation Summary:
Overview of digital strategy and the components of a digital ecosystem
What are customer expectations in the digital age for professional services
Key activities for developing a strong digital experience
Defining your business goals and objectives in the digital space
Looking at your landscape
Understanding your customer’s needs and expectations
Developing channel-specific solutions
Creating feedback loops and using data to measure success
Looking to the future: the impact of automation and AI
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