18
Jan
XPX Maryland - A New Way to Think of Brand Value: Experience Management
January
18
Friday

Event Information

Date & Time

Fri, Jan 18th, 2019
8:00am - 10:00am (EST)

Location

Rolling Road Golf Club 814 Hilltop Ave, Catonsville, MD 21228

Status

XPX Registration Closed

Price

First Time Guest $0.00
Non-Members Early Bird (through 1/15) $65.00
Non-Members Regular Rate $85.00
Non-members Same Day Registration/Walk-In Fee $95.00
Other XPX Chapter Members Early Bird (through 1/15) $50.00
Other XPX Chapter Members Regular Fee $60.00
Other XPX Chapter Members Same Day Registration/Walk-in Fee $70.00
XPX MD Members Early Bird (through 1/15) $35.00
XPX MD Members Regular Fee $45.00
XPX MD Members Same Day Registration/Walk-In Fee $55.00
XPX MD Sponsors (Annual & Event) $0.00

Presenters:

Ed Bodensiek, Founder and CXO, Cravety

Matt Christ, Founder, Brand3

For both B2C and now B2B customers, the concept of brand has become something new: the total sum of every interaction with a business. In an age when word of mouth has been weaponized, any gaps between what our clients’ businesses communicate and what customers actually encounter can hurt reputation and, in time, erode market share and value. Extending beyond traditional demand generation, this futuristic model involves a highly intentional alignment of people, process, product, place, and public persona to drive more value, and it applies to businesses of all sizes.

During this session, Ed and Matt will introduce us to the significant shift occurring in the “Experience Economy,” and what the ROI of the model looks like.

Agenda:
8:00 AM – 8:30 AM – Networking
8:30 AM – 9:00 AM – Breakfast
9:00 AM – 10:00 AM– Presentation

Menu