XPX New York: The most misunderstood business word in business: branding!

It’s not your logo, it’s not your business card or your letter head, you can’t touch it, hold it, or see it but it is very likely the most valuable asset of any business. So valuable, it is often insured, helps raise capital, but it is not collateral, yet you have to protect it. What is it? It’s your brand. How does a brand become a brand? Does it happen by accident? Do advertising agencies actually invent brands? Aren’t agencies just thinking up the goofy idea of the day? What really happens to make a brand become a brand you can’t forget?

Our Speaker:

Jeff Linder

After 25 years as a copywriter and creative director at large, Madison Avenue advertising agencies, in 2007 Jeff Linder launched Fresh Branding Group. In his big agency days he created advertising for icon brands you know, including the launch of Evian in US, a famous Super Bowl commercial for Wilson Sporting Goods, Jell-O with Bill Cosby, the commercial real estate firm now called CBRE, and many other brands from American Express to Xerox. At Fresh Branding Group, he’s worked with start-ups to mid-size companies on everything from tampons to dog toys, beverages, wine & spirits and OTC pharma. All this while winning dozens of creative awards along the way.

Event Pricing:

Non-members:

$75.00 Early Bird (through 5/27)
$90.00 Regular Fee$100.00 Same Day Registration/Walk-In Fee

Other XPX Chapter Members:

$55.00 Early Bird (through 5/27)
$75.00 Regular Fee
$85.00 Same Day Registration/Walk-In Fee

XPX NY and Tri-State Members in good standing are complimentary, so join Today!

Breakfast will be provided.

First Time Guest:  Complimentary pass for potential members to a first XPX event.  Member referral is required. Member (not guest) must email angie@exitplanningexchange.com to register a FIRST TIME guest.

Cancellation Policy: You may request to cancel your registration for a full refund, up to 72 hours before the date and time of the event. 

If you miss the deadline, the sale is final. We are unable to issue a credit towards another meeting or individual, no substitutes/not transferable.