XPX Triangle Lunch & Learn: Driving Higher Multiples: How Pricing Power Boosts Company Valuation

For owners preparing to sell — and the advisors guiding them — few levers are as powerful as pricing. In this session, you’ll see how the right pricing strategy and disciplined execution can directly increase EBITDA and drive higher exit multiples.

You’ll learn how to pinpoint and quantify a company’s product and service value in ways that resonate with customers and counter the most common procurement tactics that erode margins. The result: stronger profitability today and a more compelling story for buyers tomorrow.

Brian Doyle

Brian is CEO of Holden Advisors where he and his team improve their client’s revenue and profitability through value-based pricing strategy and go-to-market effectiveness. Under Brian’s leadership, his clients have earned an extra $1B in increased profit.

Brian’s leadership experience began as a US Air Force pilot where he commanded 31 combat missions in Kosovo and transported the Presidential motorcade around the world. He regularly speaks on the topics of pricing, negotiation, leadership, and crisis management.

Brian received a BS in Astrophysics from the US Air Force Academy and an MS in Systems Engineering from St. Mary’s University.

Registration Fees:

XPX Triangle Members  - $0.00 - Registration is required for catering planning.
XPX Triangle Members Same Day/Walk-in Fee  - $20.00

XPX Chapter Network Members Regular Fee - $30.00
XPX Chapter Network Members Same Day/Walk-in Fee - $40.00

Non-Members Regular Fee  - $35.00
Non-Members Regular Fee Same Day/Walk-In Fee  - $45.00

Food and beverages are included.

Event Registration Cancellation Policy: You may request a full refund for your event registration up to 72 hours before the scheduled date and time. After that deadline, the sale is final and no refunds or credits will be issued. The registration fee is non-transferable, non-substitutable and no replacements are offered.