XPX Atlanta:“3-5 years from the Sale”

For our first luncheon in taking a business through their whole exit journey, from 3-5 years out to life after the sale. We’ll be focusing on avenues of improving the business valuation that takes the 3–5-year time to effectively implement these changes. This won’t be another exercise of legal and tax perspectives; there will be plenty of that throughout the year. We’ve brought in experts who touch on parts of the business that can’t be easily measured on the balance sheet at first glance. This is a luncheon you’d need to attend if you want to learn about:

• Forming a leadership team and employee base that reflects the values of the business.
• Where does the sales team fit into the picture and how they can play a part to the exit strategy beyond driving more revenue?
• What is the right and wrong way to price a product or service? How does value pricing improve valuation?
• How does a business reposition themselves if they want to improve their valuation for an eventual sale? Where does branding fit into this puzzle and how can the firm prepare both existing and future customers for this culture shift in the business?

Our Panel:

John Ray
John Ray & Co

John helps professional service business owners increase enterprise value years before exit through pricing strategy. Pricing is often the most direct lever for raising margins without adding headcount, and stronger margins translate into a stronger valuation. He advises consultants, attorneys, coaches, and fractional executives on value-based pricing, proposals, and business development. John brings 13 years as an independent business owner advising expert practitioners, plus earlier finance and M&A experience, including J.P. Morgan. He is the author of The Generosity Mindset and host of two podcasts, The Price and Value Journey and North Fulton Business Radio.

Mary Dombrowski
Strategic Inflection Advisory

Mary is the founder of Strategic Inflection Advisory, where she partners with business owners to build scalable, salable companies well before they're considering exit. As a strategic advisor, Mary specializes in creating business development and sales structures that generate transferable value. Her work transforms founder-dependent businesses into assets that can operate—and sell—without the owner. With 20+ years in revenue leadership, Mary helps clients achieve sustainable growth and build businesses positioned for successful exit.

Jeff Armacost
Brand Capital

For 25+ years Jeff has guided successful, standout brand development for 100s of companies and organizations of all kinds. Business owners and CEOs call on Jeff as a thinking partner in building their brand, and a cost-effective solution for ongoing branding, brand launches and key internal branding initiatives. Fast-growing small businesses call on Jeff when it’s time for a serious rebrand or on-the-fly brand refresh that positions them to reach big goals and outpace their competition. Experienced business advisors pull Jeff in – and if needed, his team of graphic design and web development – to add big-time brand power to their clients’ marketing campaigns, new website projects, and more.

Lynda Martin
EOS Worldwide

Lynda has been walking alongside small and mid-sized business owners since the late 1990s, helping them navigate growth, challenges, and big decisions with clarity and confidence. Over the years, she has supported leadership teams through nearly a dozen successful business exits, offering steady guidance when it mattered most. For the past 13 years, Lynda has served as an EOS Implementer®, bringing practical wisdom, honest conversations, and proven tools to help companies become stronger and healthier. Known for her calm presence and no-nonsense insight, Lynda helps leaders build businesses they’re proud of and lives they enjoy.

11:00 AM – 11:30 AM EDT Check-in registration/mingling
11:30 AM – 1:00 PM EDT Event Program

Registration Fees:  

Atlanta Members - $35.00
Atlanta Members Same Day Registration Fee - $45.00
Atlanta Sponsor $0.00 
Sponsor Guest $0.00
Drawing Winner $0.00

XPX Chapter Network Members - $45.00  
XPX Chapter Network Members Same Day Registration Fee - $55.00

Non-Member $55.00 
Non-Member Same Day Registration Fee - $65.00

TiE Member: $40.00 
TiE Member Same Day Registration Fee: $50.00
TiE Board Member: $0.00 (Limit two per month)

Event Registration Cancellation Policy: You may request a full refund for your event registration up to 72 hours before the scheduled date and time. After that deadline, the sale is final and no refunds will be issued. The registration fee is non-transferable, non-substitutable and no replacements are offered.

Other upcoming events, click on the link below for information and to sign up.

• https://www.exitplanningexchange.com/atlanta/events/