Call Me When… You or your clients are in need of CMO or senior marketing leadership help increasing brand value via brand messaging, identity, and/or communicating brand value via qualitative and quantitative analytics and other KPIs.
If your business performance is lackluster, take a closer look at how it’s operating. And if you’re a business owner already running your company on EOS® – the Entrepreneurial Operating System — congratulations! You’ve already taken an essential first step toward gaining clarity around your goals and organizing the milestones for how you and your team will…
Every business needs a strong marketing strategy and plan, but not every business needs a full-time Chief Marketing Officer (CMO). Hiring an outsourced CMO can be the perfect solution for companies needing marketing leadership and business savvy without incurring high-ticket costs. Here are three reasons to consider hiring a fractional CMO for your business. 1. Fractional…
In the current crazy employee hiring and retaining climate, little things to boost morale and culture can go a long way. That’s why Employee Appreciation Day may be more important in 2023 than ever before.You know your team best. What is it that will feel like a “gift” vs. an obligation to participate because, let’s face…
Over the last two weeks, I’ve had clients, colleagues, and even family members asking me my thoughts about ChatGPT. Some of them had a glimmer in their eye, while others had a furrowed brow, which seems to be the going trend — some are ecstatic about the power of AI, while others are confused or…
Video marketing may be the best way to convey member benefits and engage prospective and new members. Running an association or other membership-based organization right now certainly has its challenges. In-person events have taken a significant hit and members are distracted by labor and supply chain shortages, lingering impacts from Covid, inflation, and more. Breaking…
Although graphic designers and brand managers should know the answer to the question, “How do brand colors help businesses increase brand value?”, many business owners don’t. And as members of the C-suite who have the most vested interest in their company’s success, this article will shed some valuable light on the importance of brand colors. Branding Color Schemes Do…
Baltimore, MD, Feb. 14, 2022 — From humble beginnings to today recognized as one of Maryland’s premier boutique marketing advisory firms, Incite Creative celebrates 22 years in business. Incite Creative started as a two-person company working out of a third-floor apartment in Baltimore City. In 2000, it began with just two clients, an interchangeable phone/fax line and a…
Once again, the winter holiday season has come and gone, and so has my two-week vacation. While I did get my fair share of R&R, I also used some of my downtime to get better organized. Not only around the house but also in my email inbox. The Repercussions of “Subscribe to Get Holiday Deals…
What is your strategy for getting new business in 2022? Perhaps this tale of two contractors will help you start the new year off on the right path. December 2021. It was the best of times because it was the holiday season, which meant decorating the house, celebrating with family and friends, and getting some…
So here’s a funny but true story about the word ‘hygiene.’ A long, long time ago – circa 1993 – I landed my first full-time job at Johns Hopkins School of Hygiene and Public Health. You, youngsters, might know it now as the Bloomberg School of Public Health. I remember the day I got the call. I…
When it comes to developing a marketing strategy, everyone is looking for ways to stand out from the crowd and engage with their prospects and clients. While there are several strategies to do this, one of the most effective is the use of humor, and meme marketing is a fun, low-effort way to engage with…
In this vast and ever-changing world of technology, gobs of email service providers (ESP) exist. The most common include Gmail, Outlook, Apple Mail, and Yahoo. And there are even some AOL users still out there. And come September 15, 2021, Apple will throw us all a curveball. But Before we Tackle Apple, Let’s Start with…
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