Ricardo (Dick) Albu

Call Me When… A company is interested in improving performance through strategy management – strategic planning and execution.

In their book The Execution Premium, Harvard’s Norton and Kaplan stated that 80% of companies never achieve the full value of their strategy.  That is a frightening statistic.  In our experience, the greatest reason is that short term needs take precedence over long term strategic choices. So, what can leaders do differently to be among the 20% that achieve all your strategic objectives? Embrace the discipline of strategy management. Consider these four principles of strategy management: Focus – Strategy provides focus to make the complex more manageable. It helps to manage the allocation of resources toward the most promising opportunities. Alignment – Focus results in organizational alignment. A clearly articulated strategy brings everyone together—owners, family, management, and employees—to work collaboratively to achieve the strategic objectives. Commitment – Alignment results in commitment to achieving the Mission, Vision, and Objectives. Commitment builds confidence and drives excitement about the future. Accountability – Commitment creates an environment where employees will hold each other accountable to deliver on their personal responsibilities. By embracing strategy management, you can become part of the 20% of companies to achieve the full value of your strategic plan.  Do you have an explicit strategy that you can clearly communicate to all your employees?  Does everyone understand their role in making strategy happen?  Are you holding everyone responsible and accountable to achieving the full value of your strategic plan?  Let us know what you are doing to make strategy happen. Please share this newsletter with your friends and associates as you see fit. Quote: “Without strategy, execution is aimless. Without execution, strategy is useless.” — Morris Chang, CEO of TSMC

Here we go again…supply chain challenges continue to cause shortages driving costs up; tightening labor markets are pushing wages higher; global energy prices are at new highs due to geopolitical disputes; and these external factors threaten to push the economy toward a recession. We are in another challenging business cycle that demands changes to how your business will succeed now and into the future. The most resilient companies large and small are already taking steps to manage this new level of economic volatility.  The bad news is that companies tend to refocus on the short-term and put long-term strategies on hold.  As discussed in previous AlbuonStrategy publications,

Does this sound familiar to you?  You’ve held your strategy meeting with your leadership team late last year, identified strategic objectives and initiatives, assigned responsibilities and you were off and running.  Everyone was on board, or so it seemed.  What’s happening?  Why are we not making any progress against these initiatives that are critical to our long-term success?  If this is familiar to you, don’t be surprised. You are not alone. Our own experience, and finding from multiple research studies, including from Franklin Covey and The Balanced Scorecard, tell us that the urgency and energy needed to run the day-to-day business will win over strategic objectives every time. It’s not that your managers and employees are not smart or incapable.  Rather the urgency of the moment will sap time and resources away without anyone realizing it until it’s too late. The good news…it is possible to balance these two competing tensions, the day-to-day running of the business and important strategic initiatives. Companies that put in place an organized, continuous strategy execution management process will successfully manage the clash of these two forces, and your employees will thank you for it. Consider the following principles for strengthening your organizations strategy execution capabilities: Do less, get more – The “Law of diminishing returns” states that the more you expect, the less will be completed. If you try to do too many projects, while holding all other day-to-day activities constant, performance will suffer.  Be selective and set priorities so that employees can realistically deal with the tensions between day-to-day activities and being held accountable to completing key initiatives. Monitor progress – It’s an old cliché: “What gets measured gets done.” Tracking performance against Key Performance Indicator (KPI) targets will give the leadership team the visibility they need to make better decisions, and employees will better understand how their contributions are impacting the achievement of strategic objectives. Commit to a follow up cadence – Without a cadence of regularly scheduled meetings, employees will succumb to their natural tendency, namely work on the day-to-day running of the business. Schedule standing monthly meetings with project leaders to discuss progress against milestones.  These progress meetings will ensure that project teams are maintaining a focus on key projects and are committed to completing them successfully. These principles of strategy execution are easier said than done. It explains why many CEO’s and their leadership teams struggle with achieving their strategic objectives.   However, in our experience, clients that invest the time and resources to adopt a robust strategy execution management process will dramatically improve progress against strategic objectives. Do you have an experience with strategy execution you would like to discuss with us?  We would welcome your stories and comments. Please feel free to share this newsletter with your friends and associates as you see fit. Quotes: “Execution is a specific set of behaviors and techniques that companies need to master in order to have competitive advantage. It’s a discipline of its own.”    —Ram Charan and Larry Bossidy, Execution “Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.”    —Jack Welch Dick Albu is the founder and president of Albu consulting LLC, a strategy management consulting firm focused on engaging and energizing leadership teams of middle market private and family businesses. With offices in Stamford, CT, the firm is dedicated to helping its clients formulate robust business strategies and follow through on execution of key strategic initiatives. Dick Albu can be reached at 203-355-3784 or RAlbu@albuconsulting.com. Rob Krist, Managing Director can be reached at RKrist@albuconsulting.com.  Please visit Albu Consulting’s website for more information at

Country music singer Reba McEntire is quoted as saying, “to succeed in life, you need three things: wishbone, backbone and funny bone.”  As in life, in business these three bones can also be guiding principles to developing and executing a successful strategy. A WISHBONE is for a well-defined strategy, providing clear direction to the organization with specific objectives.  What do you and your team wish for in the future?  What does success look like?  Dream big!  Shoot for the stars! You need the BACKBONE to make your strategy reality.  You need the courage and commitment to stay the course over the long term, driving toward your vision. This isn’t always easy because you will constantly be challenged by obstacles thrown in your path.   Strong leadership committed to the achievement of the strategy is a key factor for success.  You will need to have backbone to keep driving toward your objectives. The FUNNYBONE is needed to ensure you enjoy your work and the extraordinary people that are a part of your personal and work life.  Enjoy the wonderful journey to a better place for your company, your shareholders, and your employees.  Celebrate success.  Laugh at mistakes.  It is all part of the path to achieving your strategy. At Albu Consulting our mission is to make a positive difference in the lives of owners, their families, and their employees through strategy management.  We pack these three “BONES” in our toolbox and bring them to every client.  Let us know how these bones could be of value to your business. Please share this blog with friends and associates as you see fit. Quote  “Anything worth doing, is worth doing all the way.”

We are experiencing a global economic surge due in many ways to the pent-up demand from the pandemic.  Most businesses are in “recalibration” mode.  The US consumer is driving this economic boom and no matter what business you are in, you need to consider changes to your business model and approach to capitalize on this economic recovery. The good news is that US companies, large and small, quickly took steps to reduce costs to keep ahead of the impact from the pandemic.  As discussed in previous AlbuonStrategy publications, restoring top line growth and bottom-line profits, particularly in this unprecedented economic environment, is more important than ever.  Business recalibration requires a disciplined, no-nonsense approach that will drive change and reset your business model.  Consider these three essential steps Validate Your Value Proposition – Is your “way to play” still relevant? Assess the new industry conditions and reevaluate your current capabilities. What changes to your business model should you consider to create value for your customers? Make sure the changes you make to your business model will maintain or enhance your competitive advantage and that these changes leverage your strengths to make your recalibration more feasible. Forget The Past Selectively – This is not a new idea, but often one of the most difficult concepts for business owners to embrace.  The concept is simple—there are some parts of your business that you should probably consider exiting.  Mature, stagnant products and services draw resources away from new and growing opportunities. Apply “Strategic Thinking” to dive into the heart of the business to find, redefine, and commit resources to the most promising growth opportunities now and into the future.  Make the tough choices by abandoning the past selectively.  Don’t Expect Perfection – It is an uncertain global market and predicting the future is more difficult than ever.  This is where our strategic management framework plays such an important role. There are four parts to successfully beating the odds in this changing world: get a strategic plan in place; translate the strategy to action: monitor and refresh the strategy regularly; and manage resistance to change, which can have a material negative impact on achieving the results you want. The economic recovery is providing business owners and CEOs an opportunity to thrive.  Are you ready to recalibrate your business to maximize your growth opportunities?  We welcome your comments and questions.  Please share this article with friends and associates as you see fit. Quote: “I can’t change the direction of the wind, but I can adjust my sails to always reach my destination.” Jimmy Dean Dick Albu is the founder and president of Albu consulting LLC, a strategy management consulting firm focused on engaging and energizing leadership teams of middle market private and family businesses. With offices in Stamford, CT, the firm is dedicated to helping its clients formulate robust business strategies and follow through on execution of key strategic initiatives. Dick Albu can be reached at 203-355-3784 or RAlbu@albuconsulting.com. Rob Krist, Managing Director can be reached at RKrist@albuconsulting.com.  Please visit Albu Consulting’s website for more information at