Practice Tips

What AI Agents Can Actually Do in VAR Marketing

Susan Towers

Towers Fractional Marketing

1 week ago

Your quarterly revenue targets loom overhead like a thundercloud. You know you need faster pipeline creation. You need higher win rates. You need tighter

Mar 3, 2026 7 min read Philadelphia

Business Value Growth

When Marketing Budgets Grow, Operational Maturity Matters More

Susan Towers

Towers Fractional Marketing

1 month ago

When a growing manufacturer approved a plan to significantly increase its marketing budget, the rationale was simple: more investment would drive stronger demand generation,

Feb 9, 2026 5 min read Philadelphia

Business Value Growth

Making Good on Your Growth Goals

Susan Towers

Towers Fractional Marketing

2 months ago

When manufacturing leaders set goals to grow revenues year-over-year (YoY), plans can often involve supporting current partners and onboarding new partners, penetrating new verticals

Jan 15, 2026 6 min read Philadelphia

Member News

When to Bring in Marketing Consulting vs. Fractional Marketing Leadership

Susan Towers

Towers Fractional Marketing

3 months ago

A Marketing Maturity & Needs Framework Founders of growing businesses take extra care that everything is done right – after all, the company is

Nov 24, 2025 8 min read Philadelphia

Practice Tips

Winning More Business with Smarter Marketing

Susan Towers

Towers Fractional Marketing

4 months ago

Originally published on Manufacturing Tomorrow. Copyright remains with the original publisher. ‍ For mid-sized job shops and OEM fabricators, marketing often takes a backseat to

Oct 22, 2025 7 min read Philadelphia

Knowledge Exchange

Susan Towers

What AI Agents Can Actually Do in VAR Marketing

When Marketing Budgets Grow, Operational Maturity Matters More

Making Good on Your Growth Goals

When to Bring in Marketing Consulting vs. Fractional Marketing Leadership

Winning More Business with Smarter Marketing

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