Where’s the Cash?

Bill McDermott of The Profitability Coach is a member of XPX Atlanta


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Worry about cash flow is one of the top issues that keeps business owners up at night. Cash flow is like oxygen to a business and without it, the business won’t survive.

Several years back, I had a client ask me, “If I’ve made $500,000 in profit, why isn’t it in the bank account?” A very good question I’m sure many of us have wondered. While profits are great, they don’t cover payroll, other operating expenses, bank loan payments, and owner’s distributions. Cash does. So doesn’t it make sense to track where your cash is in the same way you track where your profit is?

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Updated: December 14th, 2021