XPX Boston: Members Only Dinner & Guest Speaker

Annual Members Only Dinner & Guest Speaker

Join your XPX Colleagues for a members only buffet dinner, cash bar and guest speaker at Papa Razzi in Wellesley, MA.

Rethinking Referrals - Why Conventional Wisdom is Wrong...and What to Do About It
 
We all think we know how referrals work. As it turns out, we’ve been wrong! Hinge Research Institute and XPX recently conducted a joint study and the results were surprising! Join us to learn what we found and how you can use it to get more new business.

Our featured speaker will be Lee Frederiksen, Ph.D., Managing Partner at Hinge.

He will share with us:

• Why good referrals go bad
• Why commonly held wisdom is not so wise
• Why reputations can be more important than relationships
• What are the biggest referral killers
• 5 specific things you can do to increase the quantity and quality of referrals

With a Ph.D. in clinical psychology, Lee is a former  researcher and tenured professor at Virginia Tech, where he became a national authority on organizational behavior management and marketing. He left academia to start up and run three high-growth companies, including an 
$80 million runaway success story. He has worked with many global brands, such as Anheuser Busch, American Express, Royal Caribbean Cruise Lines, Time Life, Capital One, Monster and Yahoo!

Agenda
Networking 5:30 - 6:15 PM
Dinner 6:15 PM Cash bar

Parking is available to the side and rear of the restaurant. Additional complimentary parking is available after 4pm in the lot directly across from the restaurant, at 1 Washington Street.