​XPX DC Metro - Professional Development Seminar

Deepening Your Referral Connections

Referrals play a major role in business development for professional services firms. But what behavior drives these referrals? The Exit Planning Exchange (XPX) and Hinge Research Institute conducted a research study to find out.

 Come and explore this critical topic for all of us and deepen your understanding of what it takes to strengthen your network. Critical takeaways from the research will help you build a stronger referral network. We will also explore how we can strengthen the ties of the XPX member network. 

Don't miss this important learning event which is open to members and prospective members!

Our featured speaker will be Lee Frederiksen, Ph.D., Managing Partner at Hinge.

He will share with us:

• Why good referrals go bad
  
• Why commonly held wisdom is not so wise
  
• Why reputations can be more important than relationships
  
• What are the biggest referral killers
  
• 5 specific things you can do to increase the quantity and quality of referrals
  

With a Ph.D. in clinical psychology, Lee is a former researcher and tenured professor at Virginia Tech, where he became a national authority on organizational behavior management and marketing. He left academia to start up and run three high-growth companies, including an 
$80 million runaway success story. He has worked with many global brands, such as Anheuser Busch, American Express, Royal Caribbean Cruise Lines, Time Life, Capital One, Monster and Yahoo!