XPX New England: Print v. Perception: Crisis Communication

Your bottom line is important in an M&A deal, but brands and companies are increasingly judged based on intangibles including how consumers view their moral and social standing. This means that public perception needs to be an important part of the equation in both buying and selling a business. Join XPX New England for an engaging look at crisis communication featuring professionals with expertise in public relations, crisis management, leadership and corporate culture. 

Topics include:

• The essential attributes of an effective crisis communications plan
• Combining monitoring and instinct to identify a potential crisis before it occurs
• Managing challenging situations and personalities
• Proactively creating a culture that can withstand adversity
• Protecting stakeholders and teams when crisis hits

Moderator:

• Ashley Agnew, Assoc. Director of Relationship Development, Centerpoint Advisors. XPX NE Board Member and Marketing Chair

Panelists:

• Linda Varrell, President and CEO, Broadreach Public Relations
• Janey Bishoff, CEO, Bishoff Communications
• Roger Bridgeman, CEO, Bridgeman Communications
• Jeffrey Davis, Chairman & Founder, Mage LLC

Schedule:

Arrival and Networking: 4:00 - 5:00 p.m.
Panel Discussion and Q&A: 5:00 - 6:00 p.m.
Additional Networking: 6:00 - 6:30 p.m.