XPX San Antonio - Understanding Marketing and Its Impact on Business Performance

Join Kathy Rudkin, founder and CEO of Rudkin Productions and Digital Domino Marketing, as she shares how strategic marketing enhances business performance and enterprise value—critical factors for owners preparing for transition or sale. Kathy will explore the evolution from traditional to digital marketing, demonstrating how data, targeting, and messaging impact customer acquisition, brand strength, and market positioning. She’ll unpack how algorithms—used by platforms like Google, Facebook, and LinkedIn—affect visibility and buyer behavior, offering actionable strategies to leverage digital tools, optimize for algorithms, and align marketing with growth objectives to maximize a company’s attractiveness to buyers.

Speaker: 


Kathy Rudkin
Founder and CEO
Rudkin Productions and Digital Domino Marketing

Kathy is an entrepreneur and philanthropist based in Boerne, Texas. She is the founder and CEO of Rudkin Productions, a full-service advertising, web, and digital agency serving clients nationwide and internationally since 1992. In 2020, she launched Digital Domino Marketing, specializing in advanced, hyper-targeted digital and social media strategies for businesses of all sizes under a cost-effective subscription model. Kathy also co-founded Aid the Silent, a nonprofit supporting deaf and hard-of-hearing youth, leading its marketing and fundraising efforts. She and her husband of 35 years, Kurt, live on a ranch in Boerne and enjoy time with their three children and two grandsons.

Registration Fees:

XPX San Antonio Members: $30.00
San Antonio Members Walk-in/Same Day Registration: $40.00 

XPX San Antonio Firm Level Members: $30.00
San Antonio Firm Level Members Walk-in/Same Day Registration: $40.00

Other XPX Chapter Members: $45.00
Other XPX Chapter Members Walk-in/Same Day Registration: $55.00

Non-Members: $55.00
Non-Members Walk-in/Same Day Registration: $65.00

Event Registration Cancellation Policy: You may request a full refund for your event registration up to 72 hours before the scheduled date and time. After that deadline, the sale is final and no refunds will be issued. The registration fee is non-transferable, non-substitutable and no replacements are offered.