XPX Philadelphia - Selling Isn’t Listing: How Great Businesses Are Actually Marketed

A strong company doesn’t automatically command a strong valuation. The real magic happens in how the business is positioned, who gets invited to the table, and how the sale process is engineered. This session pulls back the curtain on the strategies that drive premium exits: crafting a compelling narrative, generating real competitive tension, protecting confidentiality, and shaping how buyers feel about the opportunity.

You’ll see why a well run process can move value more than the financials ever could — and how sellers can turn a good business into an irresistible one.

Our Speakers:

Susan Rosner
Managing Partner
Caldor Associates

Susan, Managing Partner at Calder Associates, brings over 35 years of M&A and strategic advisory experience in the middle market. With over $600 million in transactions, she has guided business owners through key decisions and transitions. Combining Calder's proprietary process with her deep understanding of both the financial and human aspects of deals, Susan expertly navigates clients through the exhilarating, sometimes nerve-wracking, and always transformative journey of buying, selling, or recapitalizing a business.

Jennifer Gaynor
Owner/Broker
VR Business Sales

Jennifer is an owner, managing partner, and business broker in the VR Bucks County office. With a background in commercial real estate, business formation, and litigation, she brings over 15 years of legal experience to her clients. After successfully owning and selling her own business, she offers valuable insight into business operations, financial analysis, and the mindset of today’s owners. Her leadership and expertise have driven consistent results throughout her career.

Registration Fees:

XPX Philadelphia Members in good standing – FREE, there is no charge for this event but registration is required for building security access and headcount purposes. Join our membership today and enjoy the benefits!

XPX Chapter Network Members: $55.00
XPX Chapter Network Members Walk-In/Same Day Fee: $65.00

Non-members: $75.00
Same Day/Walk-In: $85.00

MEMBER BENEFIT - BRING A FIRST-TIME GUEST TO XPX!

XPX Philadelphia members are encouraged to bring a first-time guest (FREE) for this event. Members (NOT GUEST), can contact angie@exitplanningexchange.com to register your guest.

Thank you to our event host sponsor:

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