XPX MD November 20 Networking Breakfast - Rethinking Referrals

Event Information

Date & Time

Fri, Nov 20th, 2015
8:00am - 10:00am (EST)


Rolling Road Golf Club 814 Hilltop Ave, Catonsville, MD 21228


XPX Registration Closed


Member early bird $35.00
Non-member Early Bird $65.00


Rethinking Referrals — Why Conventional Wisdom Is Wrong And What To Do About It

We all think we know how referrals work. As it turns out, we’ve been wrong! Hinge Research Institute and XPX recently conducted a joint study and the results were surprising! Join us to learn what we found and how you can use it to get more new business. 

Our featured speaker will be Lee Frederiksen, Ph.D,  Managing Partner at Hinge Marketing. 

He will share with us: 
  • Why good referrals go bad
  • Why commonly held wisdom is not so wise
  • Why reputations can be more important than relationships
  • What are the biggest referral killers
  • 5 specific things you can do to increase the quantity and quality of referrals

With a Ph.D. in clinical psychology, Lee is a former researcher and tenured professor at Virginia Tech, where he became a national authority on organizational behavior management and marketing. He left academia to start up and run three high-growth companies, including an
$80 million runaway success story. He has worked with many global brands, such as Anheuser Busch, American Express, Royal Caribbean Cruise Lines, Time Life, Capital One, monster.com and Yahoo! 

Lee Frederiksen Bio

Thank you to our meeting sponsors:

SAVE THE DATE! Register Now for our Joint Holiday Party to be held Wednesday, December 16 at the Rusty Scupper 402 Key Hwy, Baltimore, MD 21230. Space is limited to the first 95 registrants, don’t miss out!