XPX MD - Building Brand Value Through the Business Life Cycle

Event Information

Date & Time

Fri, Dec 15th, 2017
8:00am - 10:00am (EST)


Rolling Road Golf Club 814 Hilltop Ave, Catonsville, MD 21228


XPX Registration Closed


First Time Guest $0.00
Non-Members Early Bird (through 12/1) $65.00
Non-Members Regular Rate (after 12/1) $85.00
XPX MD Members Early Bird (through 12/1) $35.00
XPX MD Sponsors (Annual & Event) $0.00
XPX Member Regular Rate (after 12/1) $45.00

Building Brand Value Through the Business Life Cycle

“In an increasingly crowded marketplace, fools will compete on price. Winners will find a way to create lasting value in the customer’s mind.” -Tom Peters

When your client is ready to exit, will their brand be ready? Join us for an interactive conversation about building brand value at all stages of the business life cycle — from first impressions to lasting perceptions, our conversation will include creating proof of concept and viability in the Seed & Development stage; generating brand awareness in the Startup stage; establishing brand preference in the Growth & Establishment stage; maximizing market share and realizing brand domination in the Expansion phase; and ultimately having all of the brand elements, best practices, and metrics in place to support the proposed brand value when it’s time to have Exit conversations.

Our presenters will share stories from their collective experiences working with middle market brands, and invite registered participants to submit their perspectives and branding questions in advance by clicking here. Audience input will be factored into the presentation, making it an educational and valuable use of everyone’s morning.


Dina Wasmer, President & CMO, Incite Creative
Matt Christ, Brand Strategist, Brand3