XPX Philadelphia: Digital Presence

Gone are the days when the digital channel was a "nice to have". While handshakes and word of mouth still have a place in the world, the speed of information and the need for immediate gratification require more than a few emails and the occasional tweet. 

In this talk, we'll take a look at all the elements that define a successful digital ecosystem for professional services and discuss some key activities necessary for delivering value to customers in the digital age. We'll also take a look to the future where the impact of automation and "smart systems" are becoming natural parts of the customer experience. Presentation Summary:

• Overview of digital strategy and the components of a digital ecosystem
  
• What are customer expectations in the digital age for professional services
  
• Key activities for developing a strong digital experience
• Defining your business goals and objectives in the digital space
• Looking at your landscape
• Understanding your customer's needs and expectations
• Developing channel-specific solutions
• Creating feedback loops and using data to measure success
• Looking to the future: the impact of automation and AI