XPX Houston (Registration is Closed) The Trusted Advisor Has Changed: How Business Owners Choose Who Guides Their Next Chapter

REGISTRATION IS CLOSED TO THIS EVENT

Today's business owners are navigating greater complexity than ever before. Economic uncertainty, artificial intelligence, talent challenges, changing regulations, tax strategy, business growth, and long-term planning all require more than technical expertise. Recent surveys reveal that owners are thinking about the future earlier than ever before and engaging advisors more frequently, yet many still lack clear plans and coordinated guidance. They require trusted advisors.

What does it take to become the advisor business owners call first? This session will explore how expectations have evolved, what distinguishes today's most trusted advisors, and how professionals can strengthen client relationships by asking better questions, delivering greater strategic value, and collaborating more effectively across disciplines. Attendees will leave with practical ideas to deepen trust, uncover new opportunities, and become indispensable to the clients they serve.

Christine Hollinden will lead an open discussion with attendees, about what they can do to become the trusted advisor for their clients.

Christine M. Hollinden
CPSM, CEPA, CVGA, CM&AA

Christine Hollinden is the founding principal of Hollinden, a strategic consulting firm for expertise-driven professional service firms. Christine started her career in the consulting department of Grant Thornton, where she focused on debt and equity financing. She then joined PWC as Regional Communications Manager before being recruited to KPMG as Director of Marketing and Regional Marketing Director. She has helped numerous firms create and implement growth strategies that fit their needs including organic, mergers, acquisitions, and private equity. She holds numerous professional accreditations, including the Certified Professional Services Marketer, Certified Exit Planning Advisor, Certified Value Growth Advisor, and Certified Mergers and Acquisitions Advisor. Christine also holds a certificate in AI Prompting from the University of Texas at Austin. She earned a Bachelor of Science in Business Administration from the University of Houston at Victoria and a Master of Business Administration from Texas A&M University. She is the Chapter Leader of the Alliance of Mergers & Acquisition Advisors Houston, a member of the Board of Directors of the Texas Business Hall of Fame Foundation, executive committee member of Exit Planning Exchange Houston Chapter, and on the Board of Directors of the 5 Buckets Foundation for financial literacy.

Agenda:

4:30 - 5:00 pm Registration and Light Networking
5:00 - 6:00 pm Program & Q&A

Registration Fees:

XPX Houston Members: No Charge.  Registration is required so we have an accurate  headcount for catering planning.

Non-Members: $50.00
Non-Members Same Day: $60.00

Registration covers food & beverages.

Event Registration Cancellation Policy: You may request a full refund for your event registration up to 72 hours before the scheduled date and time. After that deadline, the sale is final and no refunds or credits will be issued. The registration fee is non-transferable, non-substitutable and no replacements are offered.

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