FREE CEO Workshop: How to define Core Values that improve your company culture and performance (10/4 at noon EST).


Join our FREE CEO Workshop on “How to define Core Values that improve your company culture” on Tuesday, October 4 at noon EST / 6 pm CET on Zoom. By the end of this interactive workshop you will:

  • Know how Core Values can positively impact your company culture.
  • Understand how to practically use Core Values on a day-to-day basis to run your business more efficiently.
  • Have a first draft of actionable Core Values for your company, and have a methodology to keep improving them with your team.

Register here: Meeting Registration – Zoom. The CEO Workshop is free and is open to all growth-minded CEOs who want to become better leaders.

How do Core Values impact company culture?

Core Values are a handful of non-negotiable behaviors that you want everybody in your company to live by. As such, they establish and protect the company culture.

Core values can be compared to a themed party. When your party doesn’t have a theme, people act in whatever way they feel inspired to. However, if your party theme is James Bond, people bring the James Bond part of themselves to the party. Core values have the same impact: they clearly communicate which side of people you want to see at your company. By aligning behaviors along core values, you build a stronger company culture – which contributes significantly to a company’s long-term growth performance.

Do I have the right Core Values?

You may already have established core values – how do you know that your core values are the right ones though, the ones that will anchor your culture? I like to use these three tests with my clients to find out:

  • Is it a fireable offense? Are you committed to firing anyone who repeatedly and blatantly violates your core values, even the best salesperson on your team?
  • Are you willing to take a financial hit to uphold your core value? Would you continue to hold this core value if it became a competitive disadvantage?
  • Is that core value alive in your organization? Core values are not aspirational (because they are non-negotiable).

If the answer to any of these questions is negative, you probably don’t have the right core values, and getting back to the drawing board will enable you to build the company culture that will help you grow faster and with less pain.

Practically, what can I do about it?

Register now for the CEO workshop on October 4.

Updated: Oct 3, 2022

About the author
Xavier Lederer of Ambrose Growth is a member of XPX Hartford

Call me when your client is frustrated because their business is not growing as fast as they want. As a business coach I help companies identify and remove growth roadblocks so they can grow faster and with less pain.