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Incite Creative Celebrates 24 Years as an Outsourced CMO Trailblazer As the business world looks forward to a fresh start, hiring challenges at the C-level will carry over from 2023 and include additional demands, shedding new light on the value of fractional Chief Marketing Officers (CMOs). Incite Creative, a Maryland-based marketing advisory firm, introduced its outsourced CMO…
How to leverage the potential of influencer marketing without falling prey to its pitfalls. After being bombarded this past week with a look back at 2023, I was inspired to write about influencer marketing and tips for reaching your target audience in the new year. Be prepared; this is as much a marketing blog as…
As a fractional CMO, when we are first engaged with a new client, one of the first questions I ask is about data – what do you capture, and what do you use to capture it? Most companies are doing a poor job and only looking at the high-level financials – incoming revenue and outgoing expenses….
“Opinions are like boats on the sea of knowledge; while they can guide us, it is important to navigate with caution and consider multiple perspectives.” Are you in the process of evaluating or updating your current website? If so, you’ll soon be drowning in stakeholder feedback. When conducting a site evaluation and content review, it’s…
When a periodic technology assessment results in a detailed remediation and investment roadmap, the business gains a comprehensive and strategic plan that focuses on various facets that collectively drive value. Through our experience in assisting numerous clients, we’ve seen firsthand the multitude of benefits derived from such initiatives. Here are the top benefits: Structured Risk Remediation: With…
https://news.blueridgeesop.com/blog/esop-repurchasing-studies ESOP-Repurchasing-Strategies
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