XPX Hartford: Top 10 Sales and Marketing Strategies for 2021

Businesses of all types have all been affected by the pandemic - manufacturing, distribution, B2B services B2C etc. In most cases, sales are down. Our panelists will tell you what your clients should and should not be doing to create sales growth for next year.

Here are just a few of the topics covered in this month’s webinar.

• How to re-evaluate your customers?
• Do you have the right sales process?
• What things your company should stop doing?
• Is marketing automation effective?
• Should your company use social media marketing?
• How is predictive analytics used in marketing?

Please join us as our speakers share their expert opinions and advise on these critical sales and marketing issues.   We will include breakout room activity to allow participants to discuss topics and develop questions for Q&A.

Our Panel:

Jon Anderson, CEO - Sidehill Consulting, LLC

Jon Anderson’s 30+ years in top line growth began in Silicon Valley where he quickly gained a "revenue fixer" reputation by solving a wide range of the structural issues that stagnate new revenue and inhibit sales team performance. Since founding Sidehill Group in 2009, business leaders have relied on Jon and his team to create and implement reliable top line growth strategies and sales operations from the ground up, triple top line performance of stagnant firms in less than 2 years, and turn around failing sales operations to triple digit growth.


Xavier Lederer, CEO - Ambrose Growth

Xavier Lederer helps CEOs and founders of mid-market companies who are frustrated by the way they are growing. Xavier’s passion is to uncover the intricacies of business and team dynamics and help fix root causes of his clients’ growth issues so that they can grow faster and with less pain. He architects a growth strategy and sets it in motion through clear, actionable priorities and action plans. Key components often include improving accountability and organization efficiency. He has over 20 years of experience challenging the status quo to grow mid-market companies, as much as 70% in two years.