XPX Chicago: Social Selling

If you’re frustrated trying to connect and engage with prospects by phone, it’s time for a different tactic: Social Selling.

Social Selling is the practice of using social media channels to establish ties with your target audiences and, over time, generate new business opportunities. LinkedIn is the top platform for B2B Social Selling as it typically provides a wealth of information about your prospects’ interests, challenges, and needs.

For effective Social Selling on LinkedIn, you and your organization need to have an active, professional presence; a process for regularly researching and “listening” to your prospects; and a commitment to offering ideas and help to address their pain points.

This presentation will cover best practices and suggestions on how to benefit from engaging in Social Selling on LinkedIn.

Our Speaker:

Cathy Cain-Blank
President
The WDG Agency

Cathy Cain-Blank, president of The WDG Agency (formerly CC Marketing and Communications), has dedicated 20+ years to helping small and mid-size businesses generate leads, retain customers, transform their operations, and grow. She has counseled and provided services to all types of SMBs, including manufacturers, distributors, healthcare providers, financial services firms, professional services providers, staffing, retailers, and family businesses.

AGENDA: 7:30-9AM

Networking 7:30-8AM
Breakfast, Presentation and Q&A from 8-9AM

REGISTRATION FEES:

$30.00 XPX Chicago Members
$40.00 Same Day/Walk-In XPX Chicago Members

$55.00 Non-Members
$65.00 Non-Members Walk-In/Same Day

Includes food & beverages.

Pre-registration online is a must for catering planning.

Cancellation Policy: You may request to cancel your registration for a full refund, up to 72 hours before the date and time of the event.  If you miss the deadline, the sale is final. We are unable to issue a credit towards another meeting or individual, no substitutes/not transferable.