Amber Lawson, Aspire Construction and Design; Ken Madren, PermaTherm; & Sandford Birdsey, The Birdsey Group on “ProfitSense”


Discussing themes like a growth mindset, listening, quality, and urgency, these three ProfitSense guests highlighted key pieces of their firm’s success in conversations with host Bill McDermott.

Amber Lawson, Principal at Aspire Construction & Design, shared her passion for providing one-stop services for her commercial real estate clients. Ken Madren, CEO of PermaTherm, shared his company’s focus on a growth mindset, keeping processes updated, and cultivating culture. Sandford Birdsey, CEO of The Birdsey Group, noted how critical it is that staff are aligned to the organization’s values, their operating principles of quality and urgency, and much more. Listen to the episode.

ProfitSense with Bill McDermott is produced and broadcast by the North Fulton Studio of Business RadioX® in Alpharetta.

Updated: Nov 16, 2021

About the author
Bill McDermott of The Profitability Coach is a member of XPX Atlanta

Business owners have a big vision for their company & want to move forward, but don’t know how. I help identify hurdles getting in the way & create a path to profitability they never thought possible.