Last month, in part 1 of this blog series, we discussed why members of the B2B community need to focus on and embrace an online review strategy for their companies. We also identified some review sites that B2B consumers tend to trust and industry-specific review sites that B2B organizations need to begin using to establish their reputations online.
Now, in part 2 of this series, we will discuss some techniques and approaches for getting your online review strategy off the ground—and, most importantly, benefitting your business.
