Industrial companies are producing content faster than ever. What’s breaking down isn’t volume – it’s coherence. And the fix isn’t another AI tool. Check
Marketing
Forty percent. That’s the share of boutique investment bankers who, in a 2024 survey by SRS Acquiom, identified incomplete information on a target company
Most business owners think of their brand as a marketing layer. Buyers don’t. During a company’s transition, its brand is often read as a
A new CRO joins the organization, with marketing falling under his Go-To-Market (GTM) domain. Like many new executives, he’s questioning everything: “Are we running
When business owners start thinking seriously about an exit, the conversation usually turns to growth. The assumption is understandable: increase revenue, improve EBITDA, and
Your quarterly revenue targets loom overhead like a thundercloud. You know you need faster pipeline creation. You need higher win rates. You need tighter
When a growing manufacturer approved a plan to significantly increase its marketing budget, the rationale was simple: more investment would drive stronger demand generation,
When business owners begin planning an exit, the room usually fills with financial advisors, accountants, and legal counsel. The conversation centres on numbers, structures,
When manufacturing leaders set goals to grow revenues year-over-year (YoY), plans can often involve supporting current partners and onboarding new partners, penetrating new verticals
Originally published on Manufacturing Tomorrow. Copyright remains with the original publisher. For mid-sized job shops and OEM fabricators, marketing often takes a backseat to
In the competitive world of business, marketing plays a pivotal role to drive revenue generation, brand equity, and overall business valuation. Companies that view
Incite Creative Celebrates 24 Years as an Outsourced CMO Trailblazer As the business world looks forward to a fresh start, hiring challenges at the
How to leverage the potential of influencer marketing without falling prey to its pitfalls. After being bombarded this past week with a look back
As a fractional CMO, when we are first engaged with a new client, one of the first questions I ask is about data – what
“Opinions are like boats on the sea of knowledge; while they can guide us, it is important to navigate with caution and consider multiple
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Industrial companies are producing content faster than ever. What’s breaking down isn’t volume – it’s coherence. And the fix isn’t another AI tool. Check
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