TLDR This blog focuses on how lower-middle-market business owners can measure and present their marketing metrics to survive M&A diligence and maximize enterprise value.
Marketing
In The Marketing Side of Your Exit Strategy, you learned what buyers look for before they sign. Once a deal is closed, though, it
For many privately held businesses, the founder is the brand. Customers know them, prospects trust them, employees look to them for direction, and referral
The Department of War’s July 13 decision to suspend CMMC Phase II implementation changes the near-term opportunity for Managed Service Providers (MSPs), Managed Security
When business owners think about exit planning, their attention naturally gravitates toward financial statements, legal structures, operational efficiencies, and tax strategies. Those areas deserve
Industrial companies are producing content faster than ever. What’s breaking down isn’t volume – it’s coherence. And the fix isn’t another AI tool. Check
Forty percent. That’s the share of boutique investment bankers who, in a 2024 survey by SRS Acquiom, identified incomplete information on a target company
Most business owners think of their brand as a marketing layer. Buyers don’t. During a company’s transition, its brand is often read as a
A new CRO joins the organization, with marketing falling under his Go-To-Market (GTM) domain. Like many new executives, he’s questioning everything: “Are we running
When business owners start thinking seriously about an exit, the conversation usually turns to growth. The assumption is understandable: increase revenue, improve EBITDA, and
Your quarterly revenue targets loom overhead like a thundercloud. You know you need faster pipeline creation. You need higher win rates. You need tighter
When a growing manufacturer approved a plan to significantly increase its marketing budget, the rationale was simple: more investment would drive stronger demand generation,
When business owners begin planning an exit, the room usually fills with financial advisors, accountants, and legal counsel. The conversation centres on numbers, structures,
When manufacturing leaders set goals to grow revenues year-over-year (YoY), plans can often involve supporting current partners and onboarding new partners, penetrating new verticals
Originally published on Manufacturing Tomorrow. Copyright remains with the original publisher. For mid-sized job shops and OEM fabricators, marketing often takes a backseat to
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