It’s Back! A Long Island Case Study for 2020-2021


Program produced by XPX Long Island.

It’s Back! A Long Island Case Study for 2020-2021

As you know by now, XPX is a multi-disciplinary community of professional advisors who work collaboratively to help owners build valuable businesses and assist them in preparing and executing a successful transition.

As an association of seasoned advisory professionals for business owners and their companies, we are all focused on delivering the highest level of subject matter expertise to our clients. However, none of us can work in a vacuum; each of us are part of a collective team effort that has to encompass a holistic approach to our clients and their needs. Each client is unique, as are the facts and circumstances surrounding each of our engagements. As a result, there are no standardized answers or ‘cookie-cutter’ solutions.

With this in mind, XPX Long Island has attempted to create a ‘typical’ case of a business owner and some (but certainly not all) of the issues that the owner is facing. We will be using this as our ‘client’ for this program year and will be building upon this case for each XPX-LI event this year so that there is consistency and continuity throughout the year. The full case study will be sent in advance and our first session will cover:

  • Case Introduction / Identifying the Core Issues
  • Creating a Strategic Plan to Maximize Value

Our Panel:

Diane Johnston
Financial Advisor, Bernstein Private Wealth Management

Diane Johnston is a Vice President and Financial Advisor at Bernstein Private Wealth Management in the New York office. Diane’s focus is offering institutional quality wealth management to entrepreneurs, families and institutions, as well as their respective trusts, estates, foundations, endowments and pension plans. Before joining the firm in 2018, she was a director and senior investment leader at Willis Towers Watson, a global consulting firm. Prior to consulting, Diane was a director at WHV Investments, a VP at OppenheimerFunds, and a director at Fidelity Management & Research. Her 20-plus year career in capital markets also included roles in investment banking, trading and private offerings. Diane holds a BA in economics from Sewanee: The University of the South, and an Executive Certificate in business administration from the Mendoza College of Business at the University of Notre Dame.

Gershon Morgulis
Principal, Imperial Advisory – Outsourced CFOs and Consultants

Gershon is the founder and principal of Imperial Advisory – Outsourced CFOs and Consultants. As an Outsourced CFO, Imperial Advisory serves as the financial strategist and helps businesses make more money while reducing risk. They look at the business holistically, take on the role of and act as advisors to the CEO/owner, and point management in the right direction, assisting company leadership in making more educated financial decisions for their business. In addition, Gershon is an Adjunct Professor of Finance at Touro College where he helps mold the next generation of business students.

Updated: Sep 8, 2021

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