Do you recognize Rick? If so, I have a gift for him (or her.)
Rick is not just a character in a story. You and I have sat across from many such entrepreneurs.
- Who He Is... He left a stable job. Five years in. Still working 60+ hours a week.
- The Tension… He loves his business. But lately he’s forgotten why he started it. The passion that got him here isn’t enough to get him through.
- The Financial Reality… Cash flow is unpredictable. He doesnt really know his numbers. His accountant hands him a report – and he nods like he understands it.
- The Loneliness… He can’t show fear to his team. He can’t worry his spouse — the house is on the line. At 9pm in a parking lot, he sits alone with his doubt.
‘Never Climb Alone‘ was written for him or her.
Rick found his Sherpa. So can they. And I want to help…
Never Climb Alone is a fantastic quick-read busines fable written by the founder of FocusCFO, Brad Martyn. It is available for purchase on Amazon.
However…. I want to give it away! I want to help get it in the hands of as many Charlotte-based SMB owners as feasible. If you know such an owner, a client or otherwise, who would benefit from reading this book… I will mail it to them, free, with a note stating it is courtesy of you!
Just send me an email to M.Stier@FocusCFO.com with the name, email address, business name and mailing address.
Michael
Comments on the book….
️️️️️The Best Business Fable I’ve Read in a Long Time.
The uniqueness of the book lies in its business fable format. As opposed to other business books that offer complicated financial terms or vague suggestions, Martyn delivers practical and easily digestible advice through storytelling. Readers will immediately be able to distinguish between accounting and finance, comprehend the connection between profit and cash flow, and understand how to create an operational rhythm for better organizational alignment.
The uniqueness of the book lies in its business fable format. As opposed to other business books that offer complicated financial terms or vague suggestions, Martyn delivers practical and easily digestible advice through storytelling. Readers will immediately be able to distinguish between accounting and finance, comprehend the connection between profit and cash flow, and understand how to create an operational rhythm for better organizational alignment.
️️️️️It’s a business fable. A story about Rick, an entrepreneur five years in, who is grinding hard, running out of steam, and wondering if he made a mistake leaving his stable job.
Rick doesn’t need a lecture. He needs a guide.
The book is for every entrepreneur who has sat in a parking lot at 9 p.m., stared at the steering wheel, and wondered: Is anyone else going through this?
Rick doesn’t need a lecture. He needs a guide.
The book is for every entrepreneur who has sat in a parking lot at 9 p.m., stared at the steering wheel, and wondered: Is anyone else going through this?
Building a business is like climbing a mountain. The higher you go, the harder the terrain. And the biggest mistake entrepreneurs make? … They try to climb it alone.
️️️️️Your accountant tells you what happened. Your CFO helps you decide what happens next.
Most small businesses only have one of those. And it’s not a knock on accountants, they are essential. They keep the books accurate. They keep you compliant. They report the past. But they’re not looking ahead.
A Fractional CFO is different. They’re embedded in your business, on a recurring schedule, focused on where you’re going next. Not where you’ve been.
Think of it this way: your accountant is the rearview mirror. Your CFO is the navigator. It’s one of the distinctions that should matter most to entrepreneurs. Do they have someone in their corner focused on their financial future?
Most small businesses only have one of those. And it’s not a knock on accountants, they are essential. They keep the books accurate. They keep you compliant. They report the past. But they’re not looking ahead.
A Fractional CFO is different. They’re embedded in your business, on a recurring schedule, focused on where you’re going next. Not where you’ve been.
Think of it this way: your accountant is the rearview mirror. Your CFO is the navigator. It’s one of the distinctions that should matter most to entrepreneurs. Do they have someone in their corner focused on their financial future?
️️️️️On Everest, the Sherpa doesn’t just carry your pack. They know the terrain. They’ve been there. And they’ll help you reach the summit.
That’s what a Fractional CFO does for a growing business.
That’s what a Fractional CFO does for a growing business.
️️️️️‘No business owner should ever have to climb alone’ – Very strong advice
With a sense of warmth, Martyn opens with a description of Sherpa – a mountain-dwelling people native to Nepal with obvious skills in the art of climbing a mountain, who know the trail and can carry part of the load and help climb the mountain. His business fable defines and explains the impact and need for fractional CFOs who know the secret of focusing on what the business owner does best while building a stronger, more scalable business. The fractional CFO is the Sherpa, and the advice contained in this instructive ‘fable’ is terrific for all businesses to learn.
This fable should help owners feel less alone in the climb. And remind every entrepreneur that the summit is still out there. And you don’t have to figure out how to get there by yourself.
