The Devil is in the Details…of Accounting


As a business owner, we sometimes don’t know what we should be paying attention to in our financials. It becomes even more frustrating when our accounting is not tracked properly and we’re not sure whether the decisions we’re making are helping or hurting.

One of the biggest weaknesses in a growing business is accounting. Accounting is under-appreciated and therefore, often underfunded. Many business owners would rather invest in sales and marketing, not accounting.

To address this weakness, business owners hire an accountant to be sure entries are made accurately and in a timely manner. Then when viewing reports, owners will look for help from a controller or business coach to interpret the financials for guidance on decision making.

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Updated: Nov 2, 2021

About the author
Bill McDermott of The Profitability Coach is a member of XPX Atlanta

Business owners have a big vision for their company & want to move forward, but don’t know how. I help identify hurdles getting in the way & create a path to profitability they never thought possible.