Cultivating and Leveraging IP Assets To Maximize Value


A highly informative and engaging presentation on the different types of intellectual property – copyrights, trademarks, patents, and trade secrets – and how they impact businesses across industries. We will discuss the best time to engage, the pitfalls of not identifying and addressing IP early and the issue with litigation. We will also discuss how IP can not only increase the value of your business when you sell it but can be used to create or drive value now. Presented by Chris Colvin and moderated by Richard Rimer.


F. Richard Rimer, Jr.
Brand Counsel and Managing Partner
Initiating Protection

After 20 years working in-house as an Intellectual Property Senior Counsel at large, high-revenue law firms, Richard Rimer realized “Big Law” was neglecting small and mid-sized businesses’ brands. To better represent these companies, he created Initiating Protection, an affordable boutique IP legal service provider specifically focused on helping small businesses identify and protect their most valuable assets – their brands.

Meet Our Speaker:

Chris Colvin
Intellectual Property Litigator | Startup General Counsel
Leichtman Law, PLLC

With over 25 years of experience as an AmLaw 100 partner, a Fortune 15 in-house IP litigator and General Counsel for successful, fast-growing startups, Chris Colvin helps companies of all sizes protect and monetize their Intellectual Property. This 360° perspective enables him to serve clients across industries and IP matters — patent, trademark, copyright, trade secret and false advertising cases.

Updated: Mar 28, 2022

About the author
Cheryl Centeno of XPX Global is a member of XPX

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