When it comes time to sell a business, the most obvious goal is to secure the highest possible price. But for many owners, the true definition of value goes well beyond dollars and cents. It includes the loyal employees who helped build the company, the culture that’s been carefully cultivated over the years, and the long-standing relationships with customers. For many entrepreneurs, their company isn’t just an asset—it’s their life’s work and legacy.
In the video link below, our President, Kelly Finnell, explores what it really means to “maximize values” in a business sale. He compares the emotional experience of selling a business to deeply personal milestones—like sending a child off to college or walking a daughter down the aisle. It’s a transition that carries financial weight but also emotional significance. Business owners want to protect what they’ve built. They want a fair price, yes, but they also want to take care of their people, preserve their culture, and leave something meaningful behind.
That’s why value-driven planning matters. It’s about achieving the right exit—not just the richest one. If you’re preparing for a future transition and want to learn how to balance financial reward with lasting legacy, watch the video below and discover how an ESOP might help you achieve both.
Drew Bringhurst
Vice President of Client Engagement
dbringhurst@execfin.com
www.execfin.com
901.496.0930
