What are Your Differentiators?

Bill McDermott of The Profitability Coach is a member of XPX Atlanta


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When you start imagining what your business could become, you dream up a wildly successful business with lots of cash flow and profitability, right? Nobody’s business fails in their wildest dreams. The problem is that most business owners don’t follow a unified strategy to reach these business goals. Left to our own devices, we generate more ideas than we have time or money to pursue and can suffer from paralysis of analysis because of it.

The number one weakness in a growing firm is marketing. We don’t understand our value proposition and how differentiate ourselves from our competitors in the delivery of our products and services. We often have a perception of what our value to a client is and what our products/services are. But we don’t take the time to ask our clients for the answers.

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Updated: October 5th, 2021