XPX Fred Alper Chapter 1: A Booming Family Business


Fred Alper, Chairman of 22 years at Morris Alper Inc., tells us about the origin of the business, which his grandfather started as Morris Alper & Sons. The food brokerage company rapidly grew into a business selling branded items. When Fred Alper entered the company in 1970, he helped build the business by bringing in highly qualified managers, including a young man who had quality, big firm experience and a wonderful work ethic. This young man eventually succeeded Fred as CEO, with Fred’s absolute confidence. This motivating video gives insights into Fred Alper’s keen perceptions of running and growing Morris Alper Inc. for over 20 years as he prepared for his own succcession.

Updated: Oct 13, 2021

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