Cash is like oxygen to a business owner. It’s necessary. The struggle comes when business owners get confused and frustrated trying to manage the cash flow of their business. It shouldn’t be so hard to predict cash collections and then match expenses against that. But when growth happens, receivables go up and cash goes down because revenue lags expenses unless you’re a cash business.
I’ve been working with a very successful professional services firm for about a year now. They took out a PPP loan in round one, which provided much needed cash at the height of the pandemic. But they didn’t qualify for round two because this firm is tied to the construction industry and their volume has taken off.