Multichannel Marketing: What Is It? Why Does It Matter?


Why does a business need a multichannel marketing approach?

Because today’s consumer seeks information through various communication channels regardless of industry or size. Therefore, all businesses need to consider a variety of touchpoints to build greater awareness of their product or service. This blog explores the components and benefits of implementing such a strategy.

Updated: Mar 28, 2022

About The Author

Yvonne G Levine

Call Me When… You need a veteran B2B marketing strategist and customized marketing solutions.