The Art of Selling Your Business : A Discussion with John Warrillow, Author of Built to Sell


John Warrillow has become synonymous with preparing businesses for sale. Founder of The Value Builder System™, John is the author of 3 books and has spent his career either building and running companies or helping business owners enhance their ability to sell. We’re going to have an interactive discussion with John, so please come with your questions ready. We’ll address important challenges facing any founder, including:

  • When’s the best time to sell?
  • How do you create a bidding war?
  • How can you position your company to maximize its attractiveness?
  • What’s the secret for punching above your weight in a negotiation to sell your company?

This session will be valuable for any advisor in the Exit Planning space to lend more value to your clients!

Our Speaker:

John Warrillow
The Value Builder System™

John Warrillow is the founder of The Value Builder System™, a practice management software for business advisors. His best-selling book Built to Sell: Creating a Business That Can Thrive Without You was recognized by both Fortune and Inc. as one of the best business books of 2011 and has been translated into 12 languages. John is the host of Built to Sell Radio, ranked by Forbes as one of the world’s 10 best podcasts for business owners. In 2015, John wrote another best-selling book, The Automatic Customer: Creating a Subscription Business in Any Industry. John completes the trilogy with his latest book, The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top. Prior to founding The Value Builder System™, he started and exited four companies, including one acquired by a public company. He lives with his family in Toronto. You can follow John’s work by signing up at


Kellie Zesch Weir, CFA
Partner & Portfolio Manager
Brown Advisory

Kellie works closely with families, family offices and institutions on investment and strategic advice.

Updated: Mar 28, 2022

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