Every business owner wants a business of their dreams with lots of profits and cash flow. The problem is most business owners don’t follow a unified strategy to reach their business goals. It breaks my heart to see many business owners confused, frustrated and overwhelmed trying to figure out a strategy on how to drive revenue and profits higher. As we’ve discussed before, the number one weakness in a growing business is marketing.
I want to talk today about solving problems. We, as business owners and marketers, are so in-tune with the idea of promoting our solutions. But until we understand how our solution solves our client’s problem, we will never gain the traction in our business that we’re looking for.